A urology practice in Geneva bringing together two practitioners, the latter specialising in urological and robotic surgery and a former senior physician at the Geneva University Hospitals (HUG). In a sensitive medical field, trust is established from the very first online visit: patients expect clarity, seriousness and discretion.
The challenge: give the practice a professional and reassuring online presence, present the doctors and their specialities accurately, and simplify appointment booking, by form as well as by phone, without ever making the experience heavier.
What I put in place
- A fast, understated and credible website, tailored to the medical sector.
- A clear presentation of the doctors and their specialities.
- An appointment request form paired with a direct phone contact.
- Local SEO in Geneva targeted on urology.
- A clean layout that inspires trust and preserves discretion.
- A compliant, high-performance technical foundation.
A sensitive field, a discreet site
In urology, the patient wants accurate information and a simple way to get in touch, without exposure. I worked with the two practitioners on a sober site: presentation of the doctors and their specialties (urological and robotic surgery), conditions treated, practical details.
Two ways to book
A short appointment request form, and the phone number visible on every page. Both reach the front desk, which confirms. No medical data is requested in the form.
A compliant, fast base
Multi-site platform, static pages, schema.org markup (Physician, MedicalClinic). Every site is built to be fast, accessible and easy for Google and AI assistants to read: I aim for 100 on Lighthouse, on mobile and desktop. The practice updates hours and practical information itself, online.
What the site brings
- A clear presentation of the two practitioners and their specialties.
- A short appointment request, and the phone number on every page.
- A fast, accessible site that Google and AI assistants read easily: I aim for 100 on Lighthouse, on mobile and desktop.
The practice now has a fast, clear and reassuring online presence that builds its credibility with patients and makes it easy to get in touch from the very first visit.
Frequently asked questions
How do you present doctors without advertising?
By staying factual: training, specialties, conditions treated, consultation details. No promise of results, no comparison. That is what the professional code requires and what patients expect.
Is the appointment form secure?
It only asks for the name, a contact channel and a short message; no medical question is asked. The site is hosted in Switzerland, at Infomaniak, and the patient receives no automatic e-mail: the front desk calls back to confirm.
Can the practice edit the site?
Yes: hours, absences, practical information and news are edited online, with a preview before publishing.
Will the site be fast and rank well?
Every site is built to be fast, accessible and easy for Google and AI assistants to read: I aim for 100 on Lighthouse, on mobile and desktop. Static pages, optimised images, schema.org markup and FAQs that Google and AI assistants can read. I promise no ranking on Google: I put in place what lets you be found there.
Let’s talk about your project
Tell me what you want to move forward; I will get back to you within 24 working hours.