Healthcare / Urology practice, Geneva
Urology practice
Urology practice in Geneva: an understated, credible site with appointment requests.
A urology practice in Geneva bringing together two practitioners, the latter specialising in urological and robotic surgery and a former senior physician at the Geneva University Hospitals (HUG). In a sensitive medical field, trust is established from the very first online visit: patients expect clarity, seriousness and discretion.
The challenge: give the practice a professional and reassuring online presence, present the doctors and their specialities accurately, and simplify appointment booking, by form as well as by phone, without ever making the experience heavier.
What I put in place
A fast, understated and credible website, tailored to the medical sector.
A clear presentation of the doctors and their specialities.
An appointment request form paired with a direct phone contact.
Local SEO in Geneva targeted on urology.
A clean layout that inspires trust and preserves discretion.
A compliant, high-performance technical foundation.
A sensitive field, a discreet site
In urology, the patient wants accurate information and a simple way to get in touch, without exposure. I worked with the two practitioners on a sober site: presentation of the doctors and their specialties (urological and robotic surgery), conditions treated, practical details.
Two ways to book
A short appointment request form, and the phone number visible on every page. Both reach the front desk, which confirms. No medical data is requested in the form.
A compliant, fast base
Multi-site platform, static pages, schema.org markup (Physician, MedicalClinic). Performance 95/100 on mobile, technical SEO 100/100. The practice updates hours and practical information itself, online.
Measured result
| PageSpeed Insights, mobile | Score / 100 |
|---|---|
| Mobile performance | 95 |
| Accessibility | 98 |
| Best practices | 100 |
| Technical SEO | 100 |
The result: a fast, clear and reassuring online presence that builds the practice’s credibility with patients and makes it easy to get in touch from the very first visit.
Frequently asked questions
How do you present doctors without advertising?
By staying factual: training, specialties, conditions treated, consultation details. No promise of results, no comparison. That is what the professional code requires and what patients expect.
Is the appointment form secure?
It collects only what is needed (name, contact channel, general reason) and travels encrypted to the front desk. No medical data is stored on the site.
Can the practice edit the site?
Yes: hours, absences, practical information and news are edited online, with a preview before publishing.
What are the measured results?
95/100 mobile performance, 98 accessibility, 100 best practices and 100 technical SEO, measured with PageSpeed Insights.
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