- Blog

Advice to grow online

Website creation, local SEO in Geneva, GEO and AI: our insights to turn your digital presence into growth.

The Lumineth blog brings together our practical guides on website creation, local SEO in Geneva, GEO (being cited by AI engines) and artificial intelligence for SMEs. Every article has one concrete goal: helping you gain visibility, traffic and customers. New articles are published regularly, check back often.

Artificial Intelligence· 7 min

AI for SMEs: where to actually start (no jargon)

No vague strategy, no jargon: the method for a local SME to get started with AI by tackling a real problem, high impact, low risk.

14 June 2026

Artificial Intelligence· 7 min

Automating your SME’s repetitive tasks with AI

Data entry, follow-ups, email sorting, reporting: how a local SME automates its repetitive tasks with AI, without overengineering and without losing control.

14 June 2026

Artificial Intelligence· 7 min

AI knowledge base (RAG): putting your own documents to work

Procedures, sheets, records: how an AI knowledge base (RAG) turns your documents into reliable answers, without handing your data to a generic model.

14 June 2026

Artificial Intelligence· 7 min

AI and customer service: answer faster without dehumanising

How AI helps an SME answer its customers faster, without robotising the relationship: an assistant connected to your information, handover to a human, and best practices.

14 June 2026

Artificial Intelligence· 7 min

How much does an AI project cost for an SME in Switzerland?

What sets the price of an AI project for a Swiss SME: scope, integrations, data, support. The ranges to know and how to keep the budget under control.

14 June 2026

Artificial Intelligence· 7 min

AI and data protection in Switzerland: what an SME needs to know

nFADP, data location, confidentiality: what a Swiss SME must check before entrusting its information to an AI solution, without paralysing its projects.

14 June 2026

Artificial Intelligence· 7 min

Bespoke AI tool or SaaS solution: how to choose

Subscribe to an AI tool or build it bespoke? The criteria for deciding, cost, control, integrations, scalability, according to an SME’s reality.

14 June 2026

Medical Websites· 7 min

Building a website for your medical practice in Geneva: the guide

Essential features, online booking, performance, compliance and budget: the guide to building a website for a medical practice in Geneva.

13 June 2026

Medical Websites· 7 min

Website for a doctor in Geneva: how it differs from a standard site

Trust, expertise, caution around health content, data and compliance: what sets a Geneva doctor’s website apart from a standard business site.

13 June 2026

Medical Websites· 7 min

Website for a dentist in Geneva: attracting and reassuring patients

Reassurance, presentation of treatments, booking and performance: how a Geneva dental practice website attracts and retains patients.

13 June 2026

Medical Websites· 6 min

Website for a physiotherapist in Geneva: being found close to home

Local SEO, presentation of specialties, booking and reviews: how a Geneva physiotherapist’s website captures nearby patients.

13 June 2026

Medical Websites· 6 min

Website for a psychologist or psychiatrist in Geneva: discretion and trust

Trust, discretion, data confidentiality and presenting your approach: the keys to an effective website for a psychologist or psychiatrist in Geneva.

13 June 2026

Medical Websites· 7 min

Online booking for a practice: OneDoc, calendar, integrations

OneDoc, calendars, booking buttons or full integration: how to set up effective online booking for a practice.

13 June 2026

Medical Websites· 7 min

Medical website in Switzerland: FADP, medical confidentiality and best practices

Data protection (revFADP), medical confidentiality, health claims and security: the compliance best practices for a medical website in Switzerland.

13 June 2026

SEO / GEO· 9 min

GEO (Generative Engine Optimization): the complete 2026 guide

GEO (Generative Engine Optimization): definition, how it differs from SEO, and how to get cited by ChatGPT, Perplexity and Gemini. The practical guide from Lumineth, web & AI agency in Geneva.

8 June 2026

SEO / GEO· 7 min