Why a cheap showcase site costs a lot
A site that does nothing more than exist generates neither traffic, nor enquiries, nor customers. You then have to compensate with paid advertising, month after month, to obtain the visibility that a well-built site produces naturally through SEO. The initial "saving" turns into a recurring expense.
On top of this come the hidden costs: a slow site drives visitors away and penalises your Google ranking; a dated design undermines credibility; a fragile technical foundation becomes impossible to evolve. You end up rebuilding everything, paying twice.
What sets a website that converts apart
A site built for conversion works for you continuously. It is fast, accessible on mobile, and every page pursues a clear goal: getting in touch, requesting a quote, booking.
- Flawless speed (Core Web Vitals in the green), because every second of loading costs visitors.
- A precise SEO intent per page, to capture qualified searches in Geneva and across the canton.
- A journey guided towards a single action, without distraction.
- Clean foundations, easy to evolve over time.
A website is judged by what it brings in
A site that generates even one qualified enquiry per week quickly pays for itself. This is the logic I apply at Lumineth: create a website in Geneva that is fast and results-oriented, backed by durable organic SEO.
Before choosing the cheapest quote, ask yourself what this site is supposed to produce.
Frequently asked questions
Is a "business-card" website enough to get started?
To exist online, yes. To attract customers, rarely. A simple but fast and well-ranked site is better than a static site no one can find.
How much does a website that converts cost?
The budget depends on the number of pages and features. What matters is the ratio between the cost and what the site generates: a steady stream of qualified enquiries quickly makes the investment pay off.
Can a cheap website be upgraded later?
Sometimes, but a fragile technical foundation often ends up forcing a complete rebuild. Starting on clean foundations avoids paying twice.