Found on Google, cited by AI
Your clients find you on Google, and AI assistants cite you when they answer their questions. A growing share of searches gets a direct answer, with no click: being the source the answer engine cites means being chosen before the visit even happens. Both rest on the same foundations, and I build them together: a fast, well-structured site, verifiable facts, precise answers to the questions your clients ask.
What I put in place
SEO and GEO are not two projects: what makes a page readable by Google makes it citable by an AI. I work both together, with your teams for the substance.
An audit that says what blocks
Speed, structure, markup, duplicate content, orphan pages, incomplete Google listing: a few-page assessment, with what matters first. No 80-page report.
The technical and local base
Fast static pages, schema.org markup (LocalBusiness, FAQ, Article), hreflang for several languages, consistent contact details everywhere. One page per area or trade when your activity justifies it, each with its own content.
Content written with your teams
I start from the questions your clients actually ask you. Your teams bring the substance, I structure it: headings that answer, short paragraphs, dated and sourced facts, a marked-up FAQ. That is what an answer engine picks up.
Measure, then adjust
Search Console for positions and clicks, tracking of the queries that matter, and a regular check of what answer engines say about you. I adjust every quarter.
GEO: being cited by ChatGPT, Perplexity and Google AI Overviews
An answer engine cites a page when it answers precisely, with verifiable facts, in a structure it can extract: a question as heading, a short answer below, figures, a date, a source. Nothing magic; it is well-made content plus clean markup. I apply it to your service pages, your FAQ and your articles.
Actions that last
Search visibility is built over months, so I invest in what lasts: useful content written with your teams, a clean technical base, and a review every quarter of what is progressing and what comes next. You follow queries chosen together, measured in Search Console.
Frequently asked questions
How long before I see a result?
Technical fixes show in Search Console within a few weeks. Ranking on contested queries builds over several months. I set a few queries to track with you and I measure.
What exactly is GEO?
Generative Engine Optimization: making sure an answer engine (ChatGPT, Perplexity, Gemini, Google’s AI overviews) cites your site when someone asks a question in your field. It comes from precise answers, verifiable facts and clean markup.
Who writes the content?
Your teams bring the substance, since they answer clients every day; I structure, review and mark it up. When content is automated, it is reviewed before publishing.
Do you guarantee page one?
No. Nobody honestly can. I guarantee a clean technical base, content that answers, and transparent measurement.
SEO or Google Ads?
They answer different needs. Google Ads buys immediate visibility that stops with the budget; search builds visibility that stays. For a local business in Geneva, a clean SEO base is the prerequisite; advertising is then judged campaign by campaign on its cost per lead.
How do I choose an SEO agency in Geneva?
Ask what it measures, and where. A serious agency shows you Search Console: the searches that bring you visitors, your positions and your clicks, with the period and a comparison.
Be wary of page-one promises. Also ask who writes the content, and who keeps control of the site once the work is done.
Do you also do AI search optimisation (GEO)?
Yes, together with SEO: what makes a page readable by Google makes it citable by an AI. In practice: the same facts everywhere (site, Google listing, profiles), a marked-up FAQ, an llms.txt file and structured data.
I track Google’s AI Overviews in Search Console. I put in place what allows an AI to cite you: verifiable facts, precise answers, clean markup.
Let’s talk about your project
Tell me what you want to move forward; I will get back to you within 24 working hours.