It is an outpatient medical centre opened in 2024 in central Geneva, as an extension of the aesthetic medicine clinic. It offers general and specialist medicine, an analysis laboratory and a vaccination area.
Launch a brand-new centre with a clear, reassuring and fast website that helps patients understand the range of care and book an appointment without friction.
What I put in place
- Site built on the multi-site platform, optimised for Core Web Vitals.
- Patient-oriented architecture: services, laboratory, vaccination, contact.
- Integration of online appointment booking via OneDoc.
- Geneva local SEO (NAP, structure, markup).
- Eco-responsible design.
A site designed with the centre’s team
The centre was opening its doors; the site had to be ready the same day, with a readable care offer. I worked with the management and the front desk to set the architecture: services, laboratory, vaccination, contact. Each page answers a question patients ask on the phone, which lightens the front desk from day one.
Booking without friction
Appointments go through OneDoc, embedded in the site’s pages rather than pushed to an external link. The patient picks a doctor and a slot without leaving the page. The phone number stays visible everywhere for people who prefer to call.
A technical base that holds
The site runs on the multi-site platform I operate daily: static pages, optimised images, schema.org markup (MedicalClinic, opening hours, address). The team updates hours, doctors and services itself, online, with a preview before publishing. Every site is built to be fast, accessible and easy for Google and AI assistants to read: I aim for 100 on Lighthouse, on mobile and desktop.
What the site brings
- OneDoc booking embedded in the pages, the phone number visible everywhere.
- Hours, doctors and services updated by the team, with a preview before publishing.
- A fast, accessible site that Google and AI assistants read easily: I aim for 100 on Lighthouse, on mobile and desktop.
A fast, compliant site ready for local search from day one.
Frequently asked questions
How long does it take to launch a medical centre’s website?
A few weeks, aligned with the opening date. Content (services, team, hours) takes the most time; I prepare it with the team while the technical base is built.
Can the centre’s team edit the site?
Yes. Hours, doctors, services and news are edited online, with a preview before publishing. No technical intervention is needed for these routine changes.
How is online booking integrated?
Through OneDoc, embedded in the site’s pages. The patient picks the doctor and the slot without leaving the site; the front desk keeps its usual agenda.
Does the site comply with medical communication rules?
The content is limited to presenting services, the team and practical details, with no promise of results and no comparison. Booking goes through OneDoc, embedded in the pages.
Will the site be fast and rank well?
Every site is built to be fast, accessible and easy for Google and AI assistants to read: I aim for 100 on Lighthouse, on mobile and desktop. Static pages, optimised images, schema.org markup and FAQs that Google and AI assistants can read. I promise no ranking on Google: I put in place what lets you be found there.
Let’s talk about your project
Tell me what you want to move forward; I will get back to you within 24 working hours.