Healthcare / Hair, Geneva
Hair clinic
Hair clinic in Geneva: a site structured by treatment with an editorial health blog.
A hair clinic in the heart of Geneva, specialising in hair, beard and eyebrow transplants (FUE/FUT techniques).
Rank for competitive searches around hair transplantation and hair loss, with an informative site that builds medical trust.
What I put in place
Fast site, structured by treatment and by pricing.
Health content strategy: editorial blog (seasonal hair loss, alopecia/areata, care).
Local SEO + content SEO on hair-related queries.
Appointment booking and contact journey.
Ranking on contested searches
Hair transplantation is a highly competitive market online. Rather than buying visibility, the clinic chose to build it: a site structured by treatment (hair, beard, eyebrow transplants; FUE and FUT techniques) and by price, and a health blog that answers the questions patients ask before consulting.
A health blog run by the team
Seasonal shedding, alopecia, alopecia areata, post-transplant care: topics are chosen with the doctors, written, then reviewed by them. The blog is edited online by the team, with a preview before publishing. Each article carries its markup (Article, FAQ) so search and answer engines understand it.
A measured base
Multi-site platform, static pages, optimised images. Performance 88/100 on mobile, technical SEO 100/100; the performance score is held back by photo-heavy pages, a trade-off made with the clinic.
Measured result
| PageSpeed Insights, mobile | Score / 100 |
|---|---|
| Mobile performance | 88 |
| Accessibility | 89 |
| Best practices | 100 |
| Technical SEO | 100 |
An active health blog feeds organic visibility on hair-related topics.
Frequently asked questions
Why a blog on a hair clinic’s website?
Because most patients first look for an answer (why hair falls out, what to do about alopecia areata) before looking for a clinic. An article that answers well attracts those visits and builds medical trust before the consultation.
Who writes the articles?
Topics are chosen with the doctors, written, then reviewed and approved by them before publishing. The team publishes itself from the online editor.
Are prices published on the site?
Yes, per treatment. It is a frequent question; answering it online filters requests and saves the front desk time.
What are the measured results?
88/100 mobile performance, 100 best practices and 100 technical SEO, measured with PageSpeed Insights. Before/after photo pages weigh on performance; it is a choice made with the clinic.
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