A hair clinic in central Geneva, specialising in hair, beard and eyebrow transplants (FUE/FUT techniques).
Rank for competitive searches around hair transplantation and hair loss, with an informative site that builds medical trust.
What I put in place
- Fast site, structured by treatment and by pricing.
- Health content strategy: editorial blog (seasonal hair loss, alopecia/areata, care).
- Local SEO + content SEO on hair-related queries.
- Appointment booking and contact journey.
Ranking on contested searches
Hair transplantation is a highly competitive market online. Rather than buying visibility, the clinic chose to build it: a site structured by treatment (hair, beard, eyebrow transplants; FUE and FUT techniques) and by price, and a health blog that answers the questions patients ask before consulting.
A health blog run by the team
Seasonal shedding, alopecia, alopecia areata, post-transplant care: topics are chosen with the doctors, written, then reviewed by them. The blog is edited online by the team, with a preview before publishing. Each article carries its markup (Article, FAQ) so search and answer engines understand it.
A fast base
Multi-site platform, static pages, optimised images. Every site is built to be fast, accessible and easy for Google and AI assistants to read: I aim for 100 on Lighthouse, on mobile and desktop.
What the site brings
- A site structured by treatment and by price.
- A health blog whose topics are chosen with the doctors and reviewed by them, edited by the team.
- A fast, accessible site that Google and AI assistants read easily: I aim for 100 on Lighthouse, on mobile and desktop.
An active health blog feeds organic visibility on hair-related topics.
Frequently asked questions
Why a blog on a hair clinic’s website?
Because most patients first look for an answer (why hair falls out, what to do about alopecia areata) before looking for a clinic. An article that answers well attracts those visits and builds medical trust before the consultation.
Who writes the articles?
Topics are chosen with the doctors, written, then reviewed and approved by them before publishing. The team publishes itself from the online editor.
Are prices published on the site?
Yes, per treatment. It is a frequent question; answering it online filters requests and saves the front desk time.
Will the site be fast and rank well?
Every site is built to be fast, accessible and easy for Google and AI assistants to read: I aim for 100 on Lighthouse, on mobile and desktop. Static pages, optimised images, schema.org markup and FAQs that Google and AI assistants can read. I promise no ranking on Google: I put in place what lets you be found there.
Let’s talk about your project
Tell me what you want to move forward; I will get back to you within 24 working hours.