An aesthetic clinic in central Geneva, specialising in aesthetic medicine and surgery of the face, body and intimate areas, as well as hair transplantation (FUE technique).
Reflect the clinic’s premium positioning and medical dimension with a credible website and a smooth contact journey.
What I put in place
- Complete redesign on the multi-site platform, optimised for performance and mobile.
- Showcasing of the services (aesthetic, hair) and medical expertise.
- Geneva local SEO + content structure organised by treatment.
- Optimised contact / appointment journey.
A redesign run with the clinic
The previous site reflected neither the clinic’s positioning nor its medical dimension. I reworked the architecture with the management: one page per treatment (face, body, intimate, FUE hair transplant), a presentation of the doctors, a single contact path. The tone was set with the team: medical, precise, no promises.
Content structured by treatment
Each treatment has its page, with indications, the procedure, aftercare and frequently asked questions. This structure serves two audiences: the patient who compares, and the search and answer engines looking for a precise answer to a precise question.
Performance as the base
The site runs on the multi-site platform, static pages and optimised images. Every site is built to be fast, accessible and easy for Google and AI assistants to read: I aim for 100 on Lighthouse, on mobile and desktop. The team edits text and images online; new treatment pages follow the same template.
What the site brings
- One page per treatment: indications, procedure, aftercare, frequently asked questions.
- Text and images edited by the team; each new treatment page follows the same template.
- A fast, accessible site that Google and AI assistants read easily: I aim for 100 on Lighthouse, on mobile and desktop.
A site aligned with premium aesthetic positioning and patient trust.
Frequently asked questions
Why one page per treatment?
Because patients search for a treatment, not a clinic. A dedicated page answers their question, ranks for the matching search and can be cited by an answer engine.
Can the site grow when the clinic adds a treatment?
Yes. Treatment pages follow a template; the team creates the page, fills in the content and publishes after preview, with no technical intervention.
How was the contact path designed?
A single entry point: a short form (treatment of interest, preferred contact channel) and the phone number visible on every page. Requests reach the front desk, which calls back.
Will the site be fast and rank well?
Every site is built to be fast, accessible and easy for Google and AI assistants to read: I aim for 100 on Lighthouse, on mobile and desktop. Static pages, optimised images, schema.org markup and FAQs that Google and AI assistants can read. I promise no ranking on Google: I put in place what lets you be found there.
Let’s talk about your project
Tell me what you want to move forward; I will get back to you within 24 working hours.