What a patient looks for before calling
A patient first looks for a reason and a place: back pain, recovery after surgery, anxiety, close to home or to work. They want to know whether the practice treats that reason, when they can come, and how the session is reimbursed.
They often find the practice through a Google listing or a directory. The website is where they decide: one clear page per reason, the practitioners, access, and a simple way to book.
What I put in place for a practice
- One page per reason for consultation. Back rehabilitation, sports follow-up, post-operative care; for a psychologist, anxiety, burnout, grief. No promise of results and no patient testimonials; you review each page.
- No automatic e-mail to the patient. This is the Lumineth Hub rule for medical sites, physiotherapy and psychology included: after a request, the confirmation is shown on screen and nothing is sent to the patient’s inbox. For an osteopathy practice, the same setting is applied when the site is created.
- A form that asks for the minimum. Name, contact channel, general reason; a health question is only added at your request, after discussing it together.
- The booking tool you already use. Your online calendar embedded in the pages when you have one, otherwise a short form; the phone number visible on every page.
- Hours, practitioners and fees kept up to date. You edit them in Lumineth Hub, with a preview before publishing; the Google listing carries the same information.
- Fast, accessible, easy for Google and AI assistants to read. I aim for 100 on Lighthouse, on mobile and desktop.
Frequently asked questions
Who can build the website for my physiotherapy or osteopathy practice in Geneva?
Lumineth, in Geneva, as an independent: I design the site with the practice, put it online and run it. I have worked as a consultant in these fields, and the websites of four Geneva healthcare organisations run on the same base, presented on the medical websites page.
To discuss it: get in touch.
How does the site protect my patients’ data?
By default the form only asks for the name, a contact channel and the general reason. The patient receives no automatic e-mail: the confirmation is shown on screen. Access to the requests received is granted person by person, form by form.
Do I need a website if I am already on OneDoc or in a directory?
The directory gets you found; the website gets you chosen. It explains your reasons for consultation and your approach, it carries your own domain name and it stays yours if you change tools. Your online calendar is embedded in its pages: the patient books in the same place.
Does a psychologist need a different website?
The rules are the same, with more discretion: no patient testimonials, a form that asks visitors not to tell their story before the first conversation, a clear presentation of your approach and the framework of the sessions. The guide to a psychologist’s or psychiatrist’s website covers these points.
How do patients in my neighbourhood find me?
Through a complete, up-to-date Google listing, identical information on the site and the listing, and one page per reason for consultation. The guide to a physiotherapist’s website sets out the method.
A website for your practice?
Tell me where you stand; I get back to you within 24 business hours.