Selling properties, and winning mandates
A real estate agency has two clients: the buyer looking for a property, and the owner looking for someone to entrust with the sale. Your website must serve both. For the first, attractive listings that are easy to filter; for the second, proof that you will sell quickly and well.
In Geneva, a demanding and international market, credibility is decided in the details: photo quality, clarity of listings, website speed and an English version. A dated or slow website undermines even the finest signatures, and drives mandates towards the competition.
Responsiveness matters: a buyer who spots a property wants an immediate reply, a hesitant owner wants reassurance on the spot. A clear website, paired with well-designed forms, captures these intentions at the exact moment they arise, including evenings and weekends, when your agency is closed but searches carry on.
The features that capture leads
A real estate website has to turn interest in a property into a qualified contact. What I put in place:
- Listings portal with filters, search by type, price, neighbourhood and number of rooms, syncable with your tools.
- Polished property listings, high-quality photos, floor plans, virtual tours and highlighted selling points.
- Valuation form, the magnet for mandates: capturing selling owners at the right moment.
- Lead capture and qualification, alerts and forms designed to lose no enquiry.
- Bilingual FR/EN version, essential with an international clientele.
- Agency presentation, team, values and successes, to inspire trust.
Being visible in a competitive market
Real estate portals are not enough: there you are drowned among competitors and you rent the audience. Your website, on the other hand, captures direct searches, “real estate agency + neighbourhood”, “apartment valuation Geneva”, and belongs to you. I optimise your Google Business Profile and your local SEO to capture these high-value intentions.
This work rests on my website design foundations and my approach to local SEO in Geneva: a fast, structured website built to convert.
Finally, I pay particular attention to performance and mobile, where most real estate searches happen. A fast, legible, reassuring website turns a mere browser into a qualified contact, and protects the high-end image your properties, and your agency, deserve to project.
What I put in place for a real estate agency
Once live, the agency keeps control of its site. What I put in place:
- Valuation and viewing requests that get through. By e-mail and in Lumineth Hub; access to requests is granted person by person, form by form.
- Text, photos and team updated by the agency. In Lumineth Hub, with a preview before publishing.
- A full English version. Each page has its own address and text in English, linked for Google by hreflang tags.
- A Google listing consistent with the site. Same address, same hours; hours entered in the Hub can be sent to the listing, with a preview before sending.
- Fast, accessible, easy for Google and AI assistants to read. I aim for 100 on Lighthouse, on mobile and desktop.
Frequently asked questions
Can the website be synced with real estate portals?
Yes. I can connect your listings portal to your management tools so properties update automatically, with no double entry. The exact scope is defined according to your current software.
How much does a website for a real estate agency in Geneva cost?
A real estate website with a listings portal is priced according to the features (filters, syncing, valuation, multilingual). A simple showcase is the most accessible option. I offer a first conversation to scope your project.
How do I capture more sales mandates?
The key lever is the valuation form, which captures selling owners at the moment they start wondering. Coupled with solid local SEO and a credible agency image, it feeds your pipeline of mandates.
Do I need an English version of the website?
In Geneva, it is strongly recommended: a significant share of the buying clientele is international. An FR/EN version broadens your audience and reinforces your credibility in the high-end segment.
A website for your agency?
Tell me what costs you time; I get back to you within 24 business hours with a first read, no obligation.