What a landscaper’s client looks for
Before calling, a homeowner wants to see projects comparable to their own: a wooden terrace, a redesigned garden, a tree felled safely. They want to know whether the company works in their municipality, and how to ask for a quote without spending an hour on it.
The demand is there: “paysagiste geneve” gets 480 searches a month in Switzerland, “paysagiste nyon” 170, “architecte paysagiste geneve” 70 (Ubersuggest, monthly average, October 2026). It does not drop in winter: 590 searches in December 2025, 880 in January 2026.
What I put in place for a landscaper
- One page per project. Photos, type of work, municipality or area: each project sits in the gallery and can be found on its own on Google. You add a project from the editor, with its photos, without going through me.
- One page per trade and per area. Landscaping, maintenance, tree care; Geneva, canton of Vaud: each with its own content, never a bare list of municipalities.
- A short quote request. Contact details, type of project, municipality, message; photos of the garden can be attached if you wish. The phone number stays visible on every page, and requests arrive by e-mail and in Lumineth Hub.
- The season prepared in winter. The year’s projects published and the pages reviewed during the quiet months on site, when searches stay high.
- An up-to-date Google listing. Same trades, same areas and same hours as the site, with photos of recent projects.
- Fast, accessible, easy for Google and AI assistants to read. I aim for 100 on Lighthouse, on mobile and desktop.
Frequently asked questions
What should a landscaper’s website show?
Real projects, comparable to what the visitor is looking for, each with its photos, type of work and area. Then what the company does, where it works, and a simple way to ask for a quote.
Do I need one page per municipality?
One page per area where you actually work, with its own content, is enough. A municipality is never presented as an address if the company is not there.
Can a client request a quote with photos of the garden?
Yes, if you wish: a photo field is added to the quote form, and you receive the photos with the request.
Have you already built a landscaper’s website?
Yes: a landscaping company in Geneva and the canton of Vaud, 36 projects online, hosted in Switzerland at Infomaniak. The case is described in the Landscaper case.
A website for your landscaping company?
Tell me where you stand; I get back to you within 24 business hours.