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Visual design: see your site before it is built

Services · visual design

Before a single line of code, you see your site. I draw mock-ups rendered like the real page, on desktop and on phone, and you choose by looking at them.

What I design

Website mock-ups

Home and key pages, with your real text, never placeholder copy.

Business tool interfaces

The screens your teams use every day, drawn with them.

Visual identity

Logo, site icon, sharing images and social media banners.

Design system

Colours, typefaces and components written once, applied everywhere.

Content layout

Pages with rhythm: one idea per block, clear markers, no walls of text.

Icons and illustrations

A consistent line set that stays sharp small and large.

How we choose

I present three directions, rendered like real pages, with my recommendation and its reasons. You choose by looking, not from a description.

The chosen direction is then refined with your feedback, and applied to the whole site.

What I check before showing you

Readability

Sufficient contrast, body text at 17 px or more, headings readable at a glance.

Phone first

Every page checked on phone and on desktop, in each language.

Speed

Measured with PageSpeed Insights: delivered sites sit between 88 and 100 in mobile performance.

Consistency

Your brand guidelines first: no new colour without your agreement.

Frequently asked questions

Do you also design the logo?

Yes: a simple logo and its variants (site icon, sharing images, banners), designed for the web. If you already have brand guidelines, I follow them.

How many mock-ups?

Three directions to start, then a single one, refined with your feedback.

What if I like none of them?

We redo them, starting from what is wrong in each one. It is quicker than you might think.

Are the mock-ups the real site?

They use the same fonts, colours and text: what you approve is what gets built.

A site to design, or to redesign?

Reply within 24 business hours, no obligation.