Website redesign in Geneva: in a market where first impressions are made online, modernising your site has become essential. This comprehensive guide by Lumineth - a Geneva-based digital agency and creator of its own platform - answers the key questions: concrete benefits, indicative budgets, realistic timescales and best practice adapted to the local context.
Why invest now in a website redesign
In Geneva, 78% of purchasing decisions start with an online search; a slow or dated site sends out the wrong signal from the very first second. A redesign has four concrete objectives:
- Updated image - a fresh design reassures and enhances your positioning.
- Fluid navigation - simplified navigation, reduced loading times.
- Local visibility - better ranking on queries targeting the Geneva region.
- Easier management - intuitive editing interface to react quickly to changes in the market.
What signs reveal that an overhaul is becoming urgent?
- Your site doesn't adapt perfectly to phones.
- Mobile loading times exceed five seconds .
- Your forms generate fewer contacts than they did a year ago.
- Your team struggles to publish or edit content.
- Your local competitors appear before you on Google.
Two or more indicators are enough to justify a redesign project.
How to set measurable objectives before getting started.
A clear objective guides the project and enables the return on investment to be measured.
| Objective | Success indicator | Deadline |
|---|---|---|
| Local visibility | +40% Geneva visits | 6 months |
| Conversion | Forms: 1.5% → 3% | 4 months |
| Performance | Load time < 3 s | Launch |
These KPIs serve as a compass for every decision - design, content, technology.
What does the initial diagnostic proposed by Lumineth encompass?
Lumineth always begins with a 360° audit:
- Technical - speed, security, mobile compatibility.
- UX - fluidity of the journey, accessibility, user-friendliness.
- Content - relevance of texts, visual consistency, media.
- Local SEO - presence in Google Maps, optimised tags, regional backlinks.
The analysis leads to an action plan ranked by impact and effort.
How to optimise the user experience to capture more leads
Three essential levers:
- Simplicity - short menus, clear messages, visible calls to action.
- Performance - pages that open in less than three seconds on 4G.
- Credibility - customer testimonials, quality labels, up-to-date legal notices.
User tests carried out on the mock-up enable adjustments to be made before development, avoiding costly round trips.
Why and how to refresh your text and visuals
Local keywords, a tone tailored to your audience, storytelling centred on your assets: revamped content attracts and holds attention.
- Answer frequently asked questions as a priority.
- Use authentic visuals (team, offices, real projects).
- Update news regularly to prove the site's freshness.
How does the Lumineth platform simplify the management of the new site?
The agency develops and hosts its own SaaS solution, designed for Swiss SMEs :
- Online "direct-on-page" editing: click on a text, edit it, publish - no complex back-office.
- Secure Swiss hosting: localised servers complying with LPD requirements.
- Automatic updates: effortless security and performance.
- Block library: add a testimonial, FAQ or gallery in two clicks.
For organisations that already have a WordPress, Joomla! or Shopify shop, Lumineth also offers an optimisation package: speed gains, simplified interface, optimised content - without changing CMS if you don't have to.
What budget and timeframe should be allowed for in Geneva?
A redesign on the Lumineth platform starts at around 3,000 CHF for a four- to five-page showcase site, including design, integration, mobile optimisation and basic SEO.
| Project type | Indicative investment | Average duration |
|---|---|---|
| Mini-site 4-5 pages | 3,000 CHF - 5,000 CHF | 5 to 6 weeks |
| Mini-site 10-15 pages | 6 000 CHF - 9 000 CHF | 7 to 8 weeks |
| Institutional or e-commerce site | 10,000 CHF + | 10 to 12 weeks |
Thanks to the online builder and optimised templates, production time is reduced by almost 30% compared to a traditional redesign.
How to preserve your SEO during the transition
The local SEO you've built up over the years is a valuable asset. Lumineth follows a four-step protocol:
- Record all current URLs and their traffic.
- Associate each old page with its equivalent on the new site.
- Implement permanent redirects to guide Google and your visitors.
- Check Search Console to quickly correct any errors.
Result: no drop in position, and often a gain thanks to better performance.
What checks should be carried out before going live?
- Browsing tested on mobile, tablet and computer.
- Key pages proofread by a pair (spelling, links, visuals).
- Updated cookie and privacy policies.
- Measured speed: target < 3 seconds on 4G.
After launch, a four-week follow-up validates the rise in traffic and technical stability.
What are the concrete benefits for your company?
- More leads thanks to visible and fast forms.
- Better brand awareness: up-to-date design and enhanced testimonials.
- Autonomy: update in a few clicks via the inline editor.
- Reassurance: site hosted and secured in Switzerland.
- Clear indicators: integrated dashboard to track traffic and conversions.
FAQ - website redesign in Geneva
How long will my site be inaccessible?
The switchover generally lasts less than fifteen minutes and takes place outside peak hours.
Will existing content be lost?
No. Useful text and images are transferred, then enhanced to meet the new standards.
Is it compulsory to switch to the Lumineth platform?
No: if your WordPress or Shopify site suits you, Lumineth offers an optimisation pack (speed, SEO, design) without changing CMS.
How much does annual maintenance cost?
Between 5% and 10% of the initial budget, including updates, backups and email support.
What results can I expect within three months?
Most clients see a doubling of contact rates and an increase in local visibility from the second month.