SEO / GEO· 7 min

GEO: making your brand citable by AIs

How to structure your content to be cited by ChatGPT, Gemini and Perplexity.

Published on 8 December 2025 by Lumineth · Updated on 9 December 2025

Generative engines do not rank links: they synthesise answers. To be cited, a brand must publish clear, factual and structured content.

This goes through structured data (JSON-LD), natural-language answers and authority demonstrated by verifiable figures.

GEO does not replace SEO — it extends it towards a new discovery surface.

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